About Us
Njoud is a consultancy firm specialized in services aimed to support the development field in Egypt and expanding to cover the Arab region. The firm provides integrated solutions through Three Main Pathways; Consultancies, Media and Communications, and Training. Njoud, our name comes from the Arabic word with the meaning of Pathways. Njoud/Pathways came from our belief in creating pathways for the development actors to achieve efficient and effective development services. These pathways intersect in their destination, where their way is to serve our end target, the COMMUNITIES we all serve in achieving the development goals.
Our Goal
To empower development agencies to deliver more efficient and effective services to the community. The firm’s core value is Community Empowerment through consultancies that fosters community’s voice and ensure qualified programmes are provided to respond their needs. Njoud's end target is contributing, through its programmes, in achieving the development goals of eradicating poverty, overcoming inequalities, promoting employment, and advocating for gender equality. To achieve this goal, Njoud was established by a team with rich experience in the development and humanitarian fields. The teams come from different technical backgrounds within these fields as programming, research, media and communications, and training. The variance in experience leads to a comprehensive outlook to the development and humanitarian fields, and foresee an innovative integrated approach to respond to the requirements of the community and the actors serving them. Njoud's team is composed of technical experts from different fields as Economic Empowerment, Protection, Child Protection, Education, Health, Gender, Media and Communications, and Monitoring and Evaluation. The team has experience working with several international and national civil society organizations as World Health Organization, Population Council, Save the Children, Plan International, Oxfam International, Agha Khan Foundation, Om Habibeh Foundation, Center of Development Services and others.
Vision & Mission
Vision
To promote the effectiveness and efficiency of development programmes toward the underserved communities through knowledge products and Qualified Calibers.
Mission
Provide integrated tools of consultancies, media and communications, and training pathways to respond to the service required by developmental and humanitarian actors to promote impact on the community development.
Njoud Approach
Njoud adopts an integrated model through using the Three Pathways; Consultancies, Media Services and Training. These tools are used collectively to provide solutions for agencies in humanitarian and development agencies. Njoud adopts a community driven approach that shapes our theory of change. The theory of change is based on the belief that if the development agencies were empowered with knowledge, and have human resources with technical knowledge and skills, then they can provide efficient and effective programmes to the community that can help achieve the development goals of eradicating poverty, overcoming inequalities, promoting employment, and advocating for gender equality. Hereby, three main pathways are implemented through the firm.
Three Main Pathways
Knowledge Production
First, Njoud aims at providing knowledge to the development agencies to enrich their programmes. The knowledge provides the agencies with the voice of the community, and help them with data and information that can help them develop the relevant programmes and ensure it is implemented in a community driven means. The knowledge is provided through consultancies executed in the form of Research and Studies as baseline studies, evaluation studies, labour market assessment, gender studies, etc. Njoud provides programme development and project management services as well, including technical support, facilitation services and tools creation.
Media & Communication
Second, Media Consultancies are one of the main pathways that provides knowledge in a visual and interactive means. Media consultancies aim at producing visual and more interactive voice of community. Media knowledge includes videography, photography, social media services, advocacy and photo-stories. Media Services are provided to our clients according to the required objectives and support in enriching the media content of their programmes. Additionally, Njoud has its own media content provided through its digital platforms to provide knowledge to our clients in a more direct and accessible way.
Training
Third, the training pillar is aimed at developing calibers qualified to lead on development projects. The development field is an emerging and enlarging field in Egypt, that attracts more calibers throughout the years. Many of those interested in entering the development field are seeking knowledge and skills to qualify them in working in such crucial field to enable them in serving the community. Njoud team observed gap in entities that provides physical and interactive learning platforms, as most of such platforms are virtual, where many might not be able to access. The firm perceived the urge of initiating a physical and interactive space that can help in enriching the technical knowledge of development practitioners.The training pillar achieves a dual impact through: - Technical and skills improvement of Development Practitioners that can enhance their employment opportunities - Create Employment opportunities for many young people who can cultivate the development field with qualified human resources that can enhance the programme efficiency and effectiveness.
Our Services
We offer top-notch services based on years of experience of our powerful team.
01
Consultancy
Consultancies is the first pathway provided by Njoud to the development agencies. The consultancies services aim at providing knowledge products to these agencies that can help them in better representation of the communities and all required information and data that can support their programmes. The services include studies, researches and programme support. The consultancies are extended to include different sectors as economic empowerment, protection, child protection, education, health and gender.
02
Media and Communications
Media and Communication Consultancies is the second pathway provided by Njoud. The media and communications are part of the knowledge that are provided to the development agencies to use visual and interactive knowledge.
03
Training
Training is the third pathway provided by Njoud. The Training pathway aims at achieving dual impact. First, the pathway equips the development practitioners with technical knowledge and skills that are in demand in the development field. The technical knowledge includes various sectors. Thus, the development field can have qualified human resources that ensure efficient and effective programme delivery. In addition, the training pathway helps in promoting employment for a big segment of young people which is a development target in itself.
Our Clients
Some of the world’s biggest NGOs trust our team with their services
